Social Media has a high impact on every aspect of our lives in 2020. With businesses, social media is changing the paradigm that governs the way we think about marketing and running an organization. Previously, companies used their platform for things like paid ads to convert their potential audience to customers. Many strategies have existed along those lines over the years. Today, people have to be ready to know how to use influencer marketing to receive social media traffic.
Also, people don’t depend on companies to tell them about their needs or wants. Instead, they find comfort in doing this with other people they trust or admire. Therefore, the people with that influence and expert platform are essential in gaining customers in a particular industry.
A relevant example is the presence of Youtubers. YouTubers and Twitch streamers are extremely popular today. They receive millions of views, subscribers, and engages daily. As a result, many companies are willing to pay to associate themselves with influencers.
The paradigm shift to influencer marketing
This is the case for many platforms that have large userbases today. The companies are no longer the attraction points. Instead, the people on those platforms are what matter the most. This is also the case for Facebook, Twitter, Instagram, and Pinterest.
Today, the main focus is now on individuals for influence and expertise. People in this digital age crave human affection and relativity. Therefore, they respond well when addressed directly by a human being. This is also much better to them than being faced with marketing strategies by faceless companies.
This era is for the influencers. Therefore, you have to take a look at the ways we have compiled on how to use influencer marketing to increase your traffic and leads in 2020. Consequently, you will learn how to improve your conversion rates with these ways detailed in our article.
Prioritize your audience
As a digital marketer today, your main goal is to gain conversions from your traffic into customers. Therefore, your marketing strategy should revolve around this. In other words, all your efforts should direct towards the efforts necessary to know your audience and learn their reactions to various actions.
If you can successfully incorporate this tactic, then you will have a better chance of figuring out the influencers that resonate with your audience’s preferences. So, you should learn to go through various tweets, posts, videos, blogs, streams, forums, and articles to learn.
For your best chances at success, you have to be willing to understand the natural preference your audience has for the opinions of individuals. With influencers, there are higher chances of this expertise to resonate with your audience and spark a stroke of genuine influence within them.
Influencers are independent and considered third parties to people. Therefore, their opinions are not biased in any form in the minds of an audience.
Find the right type of influencer for your campaign
As you’ve gained a good idea of your target audience, it is best to learn the kind of influencer that will be the best for your marketing campaigns. Many factors are worth considering when making this decision. For example, the way the influencer addresses an audience. It could range from professional to friendly or humorous.
This depends a lot on your specific niche. Therefore, you have to know the best influencer for your campaign strategy and the tone of your campaign. This is because influencers might be experts in the same niche but have different ways of conveying information.
Consequently, you should find someone that is efficient and can take the necessary steps to convey information the best way it would resonate with an audience.
In addition to your niche, you have to know the right topics to choose from when utilizing influencers. This is because different issues can result in a varied reach for your traffic and conversions.
If your goal is to increase traffic, the topic may be different in comparison to a situation where your goal is to increase your social media presence. Therefore, you have to consider your objectives. Also, use an approach to convey the best impact on an audience to join your conversions. Moreover, these factors highly depend on what you may feel is best for your brand.
Take action and find influencers
Once you have found your criteria for influencers, you can begin to take the necessary steps towards getting in contact with them. This is a process that is not as easy as it seems. Therefore, be ready for different circumstances that limit or hinder some of your goals. So, it’s essential to exercise patience and logic at this stage.
The best way to find influencers is by paying active attention to social media and what is happening on different platforms. Once you can manage to acquire an influencer to be an advocate for your brand, your main task has been carried out.
The reality of this process revolves around finding the right way to align your brand with the content that influencers already provide for their audience. After you’ve done this successfully, you can successfully execute the other parts of the process.
On the other hand, you have to know that social media is great for finding influencers that naturally discovered your brand and are promoting it. This is a way you can cement a collaboration in a hassle-free manner.
Establish yourself as an authority in content creation within your field
For content creation, you have to learn to produce excellent content beyond just your platform. You also have to consider the content your readers and influencers will provide associated with your brand.
A simple reason for this that there are high chances for increased visibility of your brand name when more people are talking about it. So, you have to consider the posts your audience and influencers make concerning your brand. Currently, there are a few ways your readers and influencers can help generate content for your brand.
For example, a large number of people are currently active Instagram users. Therefore, you can take advantage of this by tagging users that use your product on your Instagram page and encouraging them to post images.
Also, YouTube is an excellent platform for doing giveaways and free coupons and shoutouts. This way, your users will receive mentions and be encouraged to post more. Also, engage in Facebook discussions, forums, and posts. Therefore, you should publish these user-generated content for your website to increase visibility.
Don’t depend on paid ads
Today, there are many forms of exposure that exist. So, you have to consider that people see ads so much regularly. There are TV, the Internet, social media ads that are presented to people at every turn. These ads are so commonplace that people have learned to tune them out of their minds. This makes a lot of those ads basically useless.
As a marketer, your aim should be towards creating relevant and useful content for your readers. This is because they only convey helpful information as a result of the digital age. Don’t force products and services on your audience.
Instead, you have to be subtle about your marketing and sales pitches. So, provide them with useful information. The brands that have the best leads and conversions are good with using influencers to promote their services.
Compensate your Influencers
Although it’s not a necessary task, you should learn to show some thankfulness to your influencers. Therefore, you should be ready to spread some positive word of mouth to your audience members. Your influencers should receive some public gratification from you. There are different ways to reward them, as long as you are willing to be thankful to them.
You can give your influencers monetary compensation. However, you should be careful about making this decision because your content has to be honest. If money is involved, it becomes similar to a paid ad approach. As indicated earlier, a paid ad approach is not the way to go with the current digital marketing landscape of 2020.
You can do various giveaways with discounts, free products, mentions and shares of content on the website of influencers to thank and appreciate them in public. Your influencers are not hired. Therefore, they deserve to be recognized for promoting your brand successfully.
One predominant benefit of digital advertising over its analog counterpart is that you can hold songs of the whole lot and use all that data to develop and fine-tune your advertising strategies. Not only can you right away get right of entry to every single post, share, or like, but you can analyze every single issue of influencer advertising the usage of software such as Google Analytics, which is free, yet amazingly powerful.
You can even screen the demographic issue of influencer marketing, and time of day/days of the week which have been the most fruitful in terms of traffic and shares.