If you are finally ready to launch that website you’ve been working on for a while. Then it’s an exciting development to show your site off to an audience. But, it’s essential to know how to get that traffic. In this article, we will detail the best SEO strategies for new websites to follow for a strong lead ahead of the competition.
The SEO Strategies for a Suitable Domain Name
A domain name is a significant factor that search engines consider when they want to determine what category your page falls under. Ideally, you should target your domain name towards a keyword your website will center around. Your domain name should be relevant to your topics and easy to recall.
You should not force a domain name to work. If you create a domain name, then make sure it’s something that is associated with your business. For example, for a company that is named Boost Logistics, a preferable domain name is www.boostlogistics.com. As opposed to something difficult to find, such as www.movingproducts.com. Some useful tools help in selecting a domain name for your website. But, it’s crucial to understand how domain names work. Firstly, a domain name serves as the primary address for a website. It does not have to match the name of your website, but it should be something that isn’t difficult to remember.
Tips for finding the right Domain Name
You should create a domain name that distinguishes you from other sites. A unique domain name is different from others, which makes it memorable. Plus, it’s important to showcase what makes you different from similar brands. Therefore, make an effort to reflect this within your domain name.
Your domain name should not contain too many characters. Keep it short and straight to the point. Also, make sure it’s something easy to pronounce. You should also learn to avoid making use of hyphens, hashes, numbers, or other characters. Adding those types of characters detracts from your domain name. So, it’s best to avoid them.
Make use of a reputable web hosting provider
Site speed is a factor that is relevant to a website’s rank for SEO. Therefore, a good SEO strategy for your website would be to ensure your hosting provider can deliver consistent loading speeds. Statistics have shown that people will wait for 3-4 seconds for a page to load before giving up on it. Google maintains that strategy and makes fast-loading sites prioritized for ranking.
The primary way to ensure fast loading speeds is through a useful web hosting service. However, other effective ways to make websites load faster:
- Learn how to optimize images on your site: Image optimization is a crucial factor in improving loading speeds. A quick way to do this is by Re-sizing the images you want to upload. If you do this before uploading to your website. It saves the image hosting service from having to re-size itself on the fly. This effort results in extra loading times.
- Make sure you compress your images: With resizing, the speeds will improve drastically. But, sometimes the file size of an image is a factor that slows downloading speeds. This problem is avoidable through the use of compression tools. An example is JPEG Optimizer.
SEO strategies to get rid of unnecessary plugins
A large variety of plugins exist to make your website fresh and original. However, not all of them are necessary. Plus, they tend to slow down the loading speeds. It may be tempting to use them, but remember, the value of your website stems from its content and user satisfaction. An excellent way to integrate this SEO strategy is to analyze all the plugins on your website and determine the ones that aren’t offering a valuable service to your website’s performance.
Then, get rid of them. If your site still isn’t fast after targeting specific plugins, then disable all of them to run a test and find the problematic one. If the plugin that is responsible for slow speeds is crucial to you, then make use of an alternative plugin that can deliver a similar performance.
Update your website scripts
A vital SEO strategy for your new website to follow lies in using updated site scripts. If you are using a Content Management System (CMS) for your website, then the chances are that new updates roll out regularly.
If there are updates available, then you should install them immediately. The developers of these site scripts continuously improve their platform. If you run a WordPress site, then it’s simple to update this. When an update is available, it is in the Updates tab of your dashboard, click on it, and your site will begin to install the update. If you will find it hard to remember to do this, just set a reminder on your calendar to check for updates once a month.
Learn Keyword Research
Keyword Research is one of the fundamental strategies for SEO on your website. You can discover the main areas and subjects your website will center around through the use of proper keyword research. There are many SEO tools on the internet that help with this. The majority of them require paid subscriptions. However, you can make use of a free service that helps your website generate traffic. At least, during the first few months of running your site. Some useful free services are Keywords Everywhere and Google’s Keyword Planner. When performing keyword research, make sure you are natural with the keywords you use. In other words, don’t force keywords.
SEO strategies to make your site well structured
When launching a new website, it is essential to have a structure for how the layout and User Experience will work. Even at the start, although, you might want to have a simple design, your design must be one that has an excellent frame to add new things in the future.
A good structure to adopt for your website is a pyramid structure. This site structure means you have a homepage at the top, then other vital things follow, then the subdivisions of those sections will follow, and so on.
If you have a planned structure in advance, you will save your visitors the stress of figuring out a problematic navigation system. Furthermore, there will be a structure of priority for what your audience wishes to see the most. Also, your visitors will quickly find what they need without having to click off the site.
Use Optimized URLs
The URL of your website is an integral part of your SEO strategies that can also help with site navigation. Therefore, it is encouraged to make custom URLs for all the pages on your website. A proper URL is one that is memorable and immediately communicates the type of content on a page. Consequently, it’s best to use the main focus keyword for your content in the URL. The structure of your website should also apply to your URL. This structure will communicate where on your website a visitor is.
Integrate Meta Descriptions
Meta Descriptions are an underrated factor that helps when visitors are deciding whether or not to click on your website. If you have successfully integrated the other strategies, but your page does not include a good Meta Description, then 50% of the work done will be wasted. Why? Because this feature is what makes visitors know if they want to dedicate their time to read what is on your page. A compelling factor in this feature is the way the search results will highlight all the words in the Meta Description that match a user’s search query. This highlight is also helpful in convincing users to click on your website. Therefore, try to add your keywords in a natural way to this meta description.
Provide links to other pages on your Website
Another important SEO strategy for you to follow is the use of links. Links are useful in keeping users engaged on your website. Moreso, when the links provided lead to other relevant pages, your audience didn’t know they needed it. If you can offer helpful internal links, Google’s algorithm will get a better idea of what is on your page. Therefore, you can expect this to lead to higher rankings.
Integrate a Mobile-Friendly Design
Google has catered its algorithm towards updates involving mobile user experience (UX). This change is because a lot of people using the internet are on mobile. It’s a fast way to navigate the web. Therefore, you have to ensure your UX is welcoming and comfortable to browse. When you are launching a website, ensure it is also mobile-friendly.
The steps detailed above will surely help as a way to integrate the right SEO strategies on your new website. Therefore, ensure you can follow these strategies and make sure your audience is provided with a seamless experience. This effort will go a long way in ensuring that your new website grows and gains traffic.