So you have a great website, a skilled team, and an amazing product or service – but how will you generate leads and sales and take your business to the top? The answer is an animated explainer video. These are short videos that explain your product or service to the audience effectively. Explainer videos help visitors understand what you offer, the benefits of your product/service, and why they should buy from you.
Explainer video trends are taking the digital industry by storm in 2023. If you’re still on the fence about it, here are seven compelling reasons explaining why you must invest in an explainer video.
The Top 7 Reasons to Invest in Animated Explainer Videos
Below are a few reasons you should invest in professional explainer video animation services right away. Let’s begin.
1. Explain Your Product/Service Efficiently
You must explain your product and services efficiently to attract new customers and get your existing ones to buy from you. No one would want to buy from a business they don’t know of. So, you need an outstanding explainer video to get your brand on the front and explain how your product/service will solve the user’s problems.
An animated explainer video elaborates on the critical points of your business and displays them in a form that is easy to digest and interesting to watch.
2. Google Loves Videos
Explainer videos improve the SEO value of a page. These videos are beneficial to be placed on your website’s homepage or service page and can also be shared on social media channels such as LinkedIn or Facebook. Since Google loves video content, using an explainer video on your page will increase its chances of ranking higher on search engine results.
As a result, when users search for a specific product or service on Google, your website will most likely appear in the top search results.
3. Effective Marketing Tool
Video marketing has various benefits for your business. Undoubtedly, an explainer video is a great marketing tool. It is an effective technique to generate leads and create awareness about your business. Besides, video advertising also increases engagement on your digital and social channels.
Today, more and more businesses use video marketing to stay relevant and establish a firm footing in the competitive world. To stand apart, you need to invest in explainer videos too.
4. Convey Your Message Clearly
Animated explainer videos don’t just tell; they show. They can communicate your brand message and story creatively by compiling visual and audio stimuli. Using audio and video together boosts retention over using one individually.
No matter what your video goal is – to explain an abstract topic, introduce a new concept, or create awareness of your product or service, an animated explainer can do all.
5. Save Your Precious Time
An explainer video delivers the most information in the shortest amount of time. An entertaining explainer video is an excellent alternative to giving a presentation to all potential consumers to explain your product or service.
Moreover, these short and engaging videos get your message across within a matter of minutes, saving you time and effort!
6. Boost Conversion Rates
A well-crafted explainer video improves conversion rates by clarifying the objective of your product or service and generating user interest. With videos, you can easily reach customers that are actually interested in buying what you have to offer.
Remember that unclear minds won’t need to buy your goods; therefore, in the short explainer video, you must address as many queries about your services as possible.
7. Attract the Viewer’s Attention
Internet users have short attention spans that make it harder to keep them hooked for a long time. In comparison, short and fun explainer videos can attract users’ attention, compel them to take action, and remember your business in a positive light.
In this oversaturated market with images and text, animated explainer videos stand out every time.
What to Look for in an Animated Explainer Video Company?
Ready to produce a top-quality explainer animated video for your brand? Here are a few things to consider when searching for the ideal explainer video production company.
- Industry Expertise: Look for a company with the relevant experience
- Portfolio: Shortlist your options and review the company’s previous work
- Client Feedback: Know about the former clients’ experiences working with the company
- Price and Timeline: Check if the company’s animation services fit within your budget and estimated timeline
- Quality of Services: Last but not least, don’t compromise on the quality
The Final Words
We hope by now you’re compelled enough to start investing in explainer animation videos for your business. Video marketing is the way of the future, so ensure you don’t miss out on availing of its benefits.